The Event Management Software Market is expected to grow from USD 9.13 billion in 2020 to USD 16.71 billion by 2026 at a CAGR of 10.65% from 2020 to 2026.
Event management software (EMS) is an internet-based system which allows the event coordinator to carry out all planning functions through a single platform. Several tasks, such as, online registration and payments, venue selection, visitor management, content management, floor planning, designing, networking and feedback collection, etc., can be performed with the EMS. The event manager or coordinator can able to register events, send invitations and make customized sessions for the attendees to enable interaction with other audiences, which helps in minimizing workload, reducing expenses and streamlining data collection. The event management software market is majorly driven by the increasing applications of digital platforms such as social media platforms which aids in the better advertisement of the event. Increased demand to attain actionable business insights from events is also promoting the event management software market growth. With the rising competition in the global market, marketers are continuously striving to manage data for getting actionable insights. The event management software enables marketers to gain the profits of real-time data for obtaining actionable business insights from events required to manage organizational growth. In addition, the increasing use of the smartphone, coupled with the conception of social media has favored the event management software market. Rising internet services on mobile platforms propel the rising number of smartphone users around the world. Moreover, the rising organization of cultural events, such as social service, recognition gatherings and fundraising events, even those organized by SMEs for marketing applications, are fueling the demand for event management software. On the other hand, the huge initial costs related to event management software and complication in integrating event management software with business systems are the key factors restraining the market growth.
Furthermore, the organizations across industries are emphasizing on gamification to provide high-quality experiences through events which creates an immense opportunity for the market. Event organizers are utilizing gamification as a tool to fuel attendees’ engagement. Event gamification allows organizers to obtain event goals, while it also allows them to make a fun-filled memorable experience for event attendees. It works on the principal of accessing emotions of attendees and provides several benefits, such as creating a relaxed atmosphere, boosting attendees’ confidence, making communication easy and effective, and creating a feeling of common purpose. The event organizers use several gamification methods, such as Question and Answer (Q&A) engagement, social media engagement, networking games, social programs and teamwork games.
The global Event Management Software Market is segregated on the basis of component as Software and Services. Based on Services the global Event Management Software Market is segmented in Professional Services and Managed Services. Based on Deployment Type the global Event Management Software Market is segmented in Cloud and On premises. Based on Organization Size the global Event Management Software Market is segmented in Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Verticals the global Event Management Software Market is segmented in Event Organizers and planners, Corporate, Government, Education and Others.
The global Event Management Software Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Event Management Software Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Analysis
Active Network, LLC, Aventri Inc., Bizzabo Ltd., Certain Inc., Cvent Inc. and others are among the major players in the global Event Management Software Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.
The global Event Management Software Market has been segmented as below:
Event Management Software Market, By Component
Event Management Software Market, By Services
Event Management Software Market, By Deployment Type
Event Management Software Market, By Organization Size
Event Management Software Market, By Verticals
Event Management Software Market, By Region
Event Management Software Market, By Company
The report covers the below scope:
The years considered for the study are as follows:
Report Scope:
The global Event Management Software Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Event Management Software Market share. Major industry players with significant revenue share include Active Network, LLC, Aventri Inc., Bizzabo Ltd., Certain Inc., Cvent Inc. and others.
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1. Introduction
1.1. Key Points
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
2. Research Methodology
2.1. Research Scope
2.2. Research Methodology
2.2.1. Market Research Process
2.2.2. Research Methodology
2.2.2.1. Secondary Research
2.2.2.2. Primary Research
2.2.2.3. Models for Estimation
2.3. Market Size Estimation
2.3.1. Bottom-Up Approach
2.3.2. Top-Down Approach
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. Event Management Software Market, By Component
5.1. Key Points
5.2. Software
5.3. Services
6. Event Management Software Market, By Services
6.1. Key Points
6.2. Professional Services
6.3. Managed Services
7. Event Management Software Market, By Deployment Type
7.1. Key Points
7.2. Cloud
7.3. On premises
8. Event Management Software Market, By Organization Size
8.1. Key Points
8.2. Small and Medium-sized Enterprises (SMEs)
8.3. Large Enterprises
9. Event Management Software Market, By Verticals
9.1. Key Points
9.2. Event Organizers and planners
9.3. Corporate
9.4. Government
9.5. Education
9.6. Others
10. Competitive Landscape
10.1. Introduction
10.2. Start-up companies- Event Management Software Market
10.3. Recent Developments
10.3.1. Mergers & Acquisitions
10.3.2. New Product Developments
10.3.3. Portfolio/Production Capacity Expansions
10.3.4.Joint Ventures, Collaborations, Partnerships & Agreements
10.3.5. Others
11. Company Profile
11.1. Active Network, LLC
11.2. Aventri Inc.
11.3. Bizzabo Ltd.
11.4. Certain Inc.
11.5. Cvent Inc.
11.6. EMS Software LLC
11.7. Eventbrite, Inc.
11.8. Gather Technologies
11.9. Hubb LLC
11.10. Hubilo Inc.
11.11. RainFocus, Inc.
11.12. RegPack, Inc.
11.13. SignUpGenius Inc.
11.14. TryBooking Pty Ltd.
11.15. Ungerboeck Software International Inc.
11.16. Webconnex
11.17. XING SE
Event Management Software Market, By Component
Event Management Software Market, By Services
Event Management Software Market, By Deployment Type
Event Management Software Market, By Organization Size
Event Management Software Market, By Verticals
Event Management Software Market, By Company