The Cloud Advertising Market is expected to grow from USD 166.99 billion in 2020 to USD 397.02 billion by 2026 at a CAGR of 15.7% from 2020 to 2026.
Cloud advertising solution offers building blocks for virtual advertising platforms in online and social media websites for better and effectual advertisement of brands and services. In the past few years, with the rise in demand for dynamic optimization of advertisements and virtual campaign orchestration process, various industries such as retail, business service providers, media & entertainment and others implement cloud advertising solutions at a rapid pace. The significant factors boosting the growth of the global cloud advertising market are functional potential and cost effectiveness. Moreover, additional factors which are also responsible in propelling the cloud advertising market are increase in number of small & medium enterprises across all regions and rising awareness of cloud-based advertising in developing countries such as China and India. Furthermore, the rising number of smartphone users and rising internet penetration, and growing consumption of digital media have resulted in a significant increase in online users. This creates a new path for dynamic advertising, which will provide more opportunities for the cloud advertising market in the future. As per the report by Statista, the number of smartphone users is projected to increase to 7.5 billion by 2026. These smartphone users will have access to the internet and will use more digital content, which consequently will create more opportunities for the cloud advertising market in the future. Technological advancements regarding the internet, along with its rising commercial application, have not only shaped the development of cloud advertising through various forms of digital advertising but have also improved the advertising business models, coupled with the market levels and players. However, the dearth of IT infrastructure in under developed regions is projected to restrain the growth of the market.
In addition, the outdoor marketing is no longer the solely medium to reach the targeted audience; these days, marketers can market their products and services to the target audience as they prefer. Various forms of marketing can help end users to reach the exact type of customer they want. Various types of marketing, such as email marketing, social media marketing, etc., assist end users analyze the target audience. Data analytics offer marketers precise details of their target audience so that advertising can be optimized and lead to optimized results. This surging demand for targeted marketing and consumer analytics fuels the growth of the cloud advertising market.
The global Cloud Advertising Market is segregated on the basis of Type as Public Cloud, Private Cloud and Hybrid Cloud. Based on Service the global Cloud Advertising Market is segmented in Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Platform as a Service (PaaS). Based on End Users the global Cloud Advertising Market is segmented in Retail, Media and Entertainment, IT and Telecom, BFSI, Government and Other End Users.
The global Cloud Advertising Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Cloud Advertising Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Analysis
Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp. and others are among the major players in the global Cloud Advertising Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.
The global Cloud Advertising Market has been segmented as below:
Cloud Advertising Market, By Type
Cloud Advertising Market, By Service
Cloud Advertising Market, By End Users
Cloud Advertising Market, By Region
Cloud Advertising Market, By Company
The report covers the below scope:
The years considered for the study are as follows:
Report Scope:
The global Cloud Advertising Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Cloud Advertising Market share. Major industry players with significant revenue share include Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp. and others.
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1. Introduction
1.1. Key Points
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
2. Research Methodology
2.1. Research Scope
2.2. Research Methodology
2.2.1. Market Research Process
2.2.2. Research Methodology
2.2.2.1. Secondary Research
2.2.2.2. Primary Research
2.2.2.3. Models for Estimation
2.3. Market Size Estimation
2.3.1. Bottom-Up Approach
2.3.2. Top-Down Approach
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. Cloud Advertising Market, By Type
5.1. Key Points
5.2. Public Cloud
5.3. Private Cloud
5.4. Hybrid Cloud
6. Cloud Advertising Market, By Service
6.1. Key Points
6.2. Infrastructure as a Service (IaaS)
6.3. Software as a Service (SaaS)
6.4. Platform as a Service (PaaS)
7. Cloud Advertising Market, By End Users
7.1. Key Points
7.2. Retail
7.3. Media and Entertainment
7.4. IT and Telecom
7.5. BFSI
7.6. Government
7.7. Other End Users
8. Competitive Landscape
8.1. Introduction
8.2. Start-up companies- Cloud Advertising Market
8.3. Recent Developments
8.3.1. Mergers & Acquisitions
8.3.2. New Product Developments
8.3.3. Portfolio/Production Capacity Expansions
8.3.4. Joint Ventures, Collaborations, Partnerships & Agreements
8.3.5. Others
9. Company Profile
9.1. Adobe Inc.
9.2. Google LLC (Alphabet Inc.)
9.3. Sprinklr Inc.
9.4. Oracle Corp.
9.5. IBM Corp.
9.6. Marin Software
9.7. Microsoft Corp.
9.8. Salesforce.com Inc.
9.9. Amazon Web Services Inc.
9.10. InMobi Pte Ltd.
9.11. SAP SE
9.12. Acquia
9.13. Demandbase
9.14. Imagine Communications
9.15. MediaMath
9.16. Sailthru
Cloud Advertising Market, By Type
Cloud Advertising Market, By Service
Cloud Advertising Market, By End Users
Cloud Advertising Market, By Company